In June 2003, the Cespharm launched a program called Vitrines d’éducation et de prévention pour la santé (“Window poster campaign on health education and prevention”).

This program was conceived to encourage pharmacists to permanently save a part of their pharmacy window (or part of their waiting area) to information and prevention, thereby strengthening their role as health educators.

Pharmacists who join this program are provided free on request by the Cespharm with a frame and educational posters that are regularly renewed. Posters on current health topics are sent systematically and simultaneously to all members. The objective is to deliver a consistent message and to reinforce the impact to the public. To support the educational poster campaign, a selection of documents on the same topic is proposed to member pharmacists.

The Cespharm implemented the project through a partnership with the French Representative Institution for Drug Companies (LEEM) and the French Medical Research Foundation (FRM), which both sponsored it. The Cespharm also calls on their partner network to supply program members with posters for the campaigns.

Poster displayed at the 65th FIP Congress in Cairo (Egypt), September 2005